Event Intelligence & Activation
How do we grow participation, strengthen sponsor value, prove impact, and make the next event stronger?
BPDI turns event activity into intelligence organizations can use to grow audiences, support sponsorship, shape activation, measure impact, and make better decisions before, during, and after the event.
Events create enormous amounts of activity, but the value is difficult to use when the evidence is fragmented.
BPDI helps event leaders understand what is driving participation, where audiences are responding, how marketing and programming are performing, what sponsors can credibly invest in, what the event creates for its location, and what should change next.
The engagement can answer one focused question or support a broader intelligence and activation program across the event cycle.
The evidence follows the decision.
BPDI works with what the event already captures and gathers, acquires, or creates the additional evidence needed to answer the question. That evidence may come from digital activity, physical environments, existing systems, direct research, or new forms of capture built into the event.
We connect and analyze the relevant signals so audience behavior, activation, sponsor value, economic activity, and event performance can be understood as one operating picture.
- Audience, Demand & Participation Intelligence
- Sponsorship Intelligence & Sales Support
- Economic Impact & Destination Analysis
- Marketing Activation & Conversion Intelligence
- Live Behavior & Experience Measurement
- First-Party Data Integration & Enrichment
- Survey, Interactive Capture & Field Research
- Tracking, Reporting & Recurring Measurement Systems
Additional research, technology, field measurement, data acquisition, and specialized capture can be incorporated when the event requires it.
Turn event activity into evidence you can use to grow, secure support, and improve what happens next.
Use the intelligence to grow participation, shape programming and marketing, build a stronger sponsor case, support sponsorship packages and outreach, prove value to partners and stakeholders, understand economic and destination impact, and decide where resources should go next.
The work can also strengthen the event's long-term data asset by connecting audience relationships and measurement across years instead of starting over after every event.
Depending on the engagement, you may leave with audience intelligence, sponsor profiles and reporting, economic impact analysis, campaign and activation findings, a stronger first-party data foundation, live measurement findings, executive briefings, or a repeatable measurement system.
You leave with evidence you can use to grow participation, pursue sponsors, prove value, and make the next event stronger.
Planning, measuring, or trying to grow an event?
Tell us what you need to understand, improve, prove, or activate.